Regional Brand Lead (Diabetes/ Vaccines)

Our client is a leading Healthcare Services Provider

Work Location: Bangkok, Thailand

Artemis is recruiting a Regional Brand Lead (Diabetes/ Vaccines) with at least 10 years of working experience

Responsibilities

  • Responsible for overall marketing responsibility in assigned therapeutic area (TA)Diabetes or Vaccines.
  • Develop and implement regional brand plan and marketing activities for selected products within the TA.
  • Work closely with country brand managers to cascade the regional strategy of portfolio while ensuring execution excellence in country.
  • Primary regional contact person for the assigned brands.
  • Lead, develop and implement integrated regional marketing strategy with the focus on customer/consumer/patient insights and needs of relevant stakeholder to achieve brand and sales objectives.
  • Understand business needs and translate market insights to strategies while collaborating closely with internal and external stakeholders
  • Evaluate brand performance against goals and drive implementation of improvements where required
  • Support country teams in the implementation of their brand plans and provide guidance whenever needed
  • Keeps abreast of overall market requirements and in major sales efforts when desirable
  • Develop all regional above and below the line activities to maximize the ROI of existing products.
  • Develop regional promotional materials and lead the organization of regional marketing events.
  • Own new product launch plans; including planning, country readiness review, execution and new products business cases.
  • Create an inclusive environment amongst marketers in all countries and share best practices.
  • To coach country product managers’ quality of work and provide support.

Requirements

  • Thai nationality
  • At least a Bachelor’s Degree in Pharmaceuticals
  • At least +2 years of regional marketing experience within the pharmaceutical commercial space with strong matrix influencing capabilities to drive successful execution and delivery of business objectives
  • Digital Marketing experience
  • Expertise in assigned therapeutic area. (Vaccines or Diabetes)
  • Good understanding of pharmaceutical and mature brands commercial business
  • Superior communication, influence and interpersonal skills are needed to influence both internal stakeholders and external partners
  • Experience in managing external partners or distributor markets will be advantageous
  • Strong leadership skills, strategic thinking capabilities and strong project management skills
  • Be highly analytical, and results driven
  • Able to travel (under normal circumstances)
  •  

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