Regional Brand Lead (Diabetes/ Vaccines)

Responsibilities

• Responsible for overall marketing responsibility in assigned therapeutic area (TA)Diabetes or Vaccines.
• Develop and implement regional brand plan and marketing activities for selected products within the TA.
• Work closely with country brand managers to cascade the regional strategy of portfolio while ensuring execution excellence in country.
• Primary regional contact person for the assigned brands.
• Lead, develop and implement integrated regional marketing strategy with the focus on customer/consumer/patient insights and needs of relevant stakeholder to achieve brand and sales objectives.
• Understand business needs and translate market insights to strategies while collaborating closely with internal and external stakeholders
• Evaluate brand performance against goals and drive implementation of improvements where required
• Support country teams in the implementation of their brand plans and provide guidance whenever needed
• Keeps abreast of overall market requirements and in major sales efforts when desirable
• Develop all regional above and below the line activities to maximize the ROI of existing products.
• Develop regional promotional materials and lead the organization of regional marketing events.
• Own new product launch plans; including planning, country readiness review, execution and new products business cases.
• Create an inclusive environment amongst marketers in all countries and share best practices.
• To coach country product managers’ quality of work and provide support.